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The Belarusian-Ukrainian publisher has grown to over 200 employees in 28 countries, fuelled by community features and a new tech platform in its bid to challenge established players. As traditional media business models falter, publishers are searching for new ways to engage audiences and generate revenue. For the sports media network Tribuna, the answer lies in a major technological and global expansion.
The sports outlet «Tribuna» is actively expanding its network of apps and services – cutting-edge not just for Belarus, but for the entire region. Belarusian Association of Journalists spoke with Tribuna’s director, Maksim Berazinski, about how modern technologies are being integrated into their journalistic and editorial work.
The role of journalism in authoritarian and conflict-affected regions remains as crucial as it has ever been. While technological advances provide new opportunities for newsgathering, there are still plenty of pitfalls for those who are trying to convey the truth.
Belarusian journalists launched Mostmedia in 2022. The outlet, seeking ad revenue and experimenting with content, focuses on Belarusians in Poland and fosters diaspora connections.
This white paper provides recommendations based on research, emphasizing the need for strategic support, coordination by the international community, and a holistic approach to evolving dynamics.